Pampers,
Lazada, and Hundreds of Babies in Southeast Asia to
Co-Create Record-Breaking Video for Super Brand Day
Co-Create Record-Breaking Video for Super Brand Day
A
42-minute virtual #babymarathon and exclusive product offers await shoppers on
Super Brand Day on August 29!
Manila, August 20 – The Asian
Games are here, bringing with them a flurry of excitement to fans all over the
continent! But while we expect the best athletes to show up, we keep
overlooking the most skilled players - our babies.
It’s no secret that babies
are unstoppable at play. In fact, they can run the equivalent of a marathon in
a week! The only thing hampering their fun: wet, lawlaw diapers.
To showcase our babies’
prowess, Southeast Asia’s biggest e-commerce portal Lazada and the world’s top
selling diaper brand Pampers, are joining hands to produce the first-ever
virtual #babymarathon.
This one-of-a-kind feat is
part of the Pampers x Lazada Super Brand Day, which will take place on August
29. For one day only, Super Brand Day allows
consumers to discover the best of what a brand offers, which includes exclusive
gifts, limited offers and even offline experiences.
Be Part of the Record-Breaking #babymarathon
The 42-minute #babymarathon
video montage, which will be aired on August 29, will feature hundreds of
babies and toddlers in the Philippines, Thailand, Indonesia, Vietnam and
Singapore, all “running” in a relay race. In the final video, parents may even
find their children racing alongside Seve, son of Filipino celebrity and
Pampers ambassador Toni Gonzaga.
Ready,
get set, go!
All diapering babies aged 5
months and above are welcome to join Lazada and Pampers in creating this
one-of-a-kind record! The virtual #babymarathon featuring the little athletes
who joined across Southeast Asia will be aired on Lazada on Super Brand Day on
29 August.
You can join the fun in two
ways –
-
Take a video of your baby walking, playing or
running about in their Pampers diaper and post it using this link, with the hastags
#babymarathon and #PampersxLazadaPH
-
You can also join our professional crew at Gymboree
Greenbelt 5 on August 27, 2018, to film your little one in action during the
#babymarathon celebration. Register in advance at this link.
Not all videos can be
featured in the 42-minute video montage. But the most liked videos will win a
cash prize of PHP30,000 or 6-month supply of Pampers diapers.
Join a marathon of Pampers Deals on Lazada
To help babies enjoy their
weekly marathons free from wetness and the discomfort of lawlaw diapers,
Pampers has put together a series of exclusive offers on 29th August
2018:
Starting from 12am midnight,
there are promotion offers up to 35% off on Pampers Baby Dry Newborn Diapers
and PHP100 discount vouchers for minimum PHP3000 purchases, which are limited
to a 1000 units only.
Lazada’s Group Chief Business Officer Robin Mah said: “We are proud
to be partnering with Pampers, one of the world’s leading diapers brands for
Super Brand Day to showcase the unstoppable energy of babies while offering
moms exclusive offers and delight. It is also a chance to spotlight their
babies through fun experiences. ”
Akhil Meshram, Pampers Philippines Brand Manager said: “Pampers
recognizes that one of mom and baby’s biggest frustration are sagging diapers,
and how this can affect babies’ ability to move and learn from their
surroundings. The #babymarathon is part of our My Baby Can Do That Campaign,
where we hope to show how babies can do nakaka-WOW and amazing things when they
have the freedom to move, especially in a less lawlaw diaper. Lazada, given its
massive footprint across Southeast Asia is the ideal platform to amplify our
efforts.”
For more information on Super Brand Day, visit
Lazada.com.ph and its social media pages.
For more information on Pampers, visit Pampers.ph
and its social media pages.
About Lazada Group
Launched in 2012,
Lazada is the number-one online shopping and selling destination in Southeast
Asia –present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and
Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada
has 155,000 sellers and 3,000 brands serving 560 million consumers in the
region through its marketplace platform, supported by a wide range of tailored
marketing, data, and service solutions. With 300 million SKUs available, Lazada
offers the widest range of products in categories from consumer electronics to
household goods, toys, fashion, sports equipment and groceries. Focused on
delivering an excellent customer experience, it offers multiple payment methods
including cash-on-delivery, comprehensive customer care and hassle-free returns
through its own first and last mile delivery arm supported by approximately 100
logistics partners. Lazada Group is majority owned by Alibaba Group Holding
Limited (NYSE: BABA).
About Pampers®
For more than 50
years, parents have trusted Pampers to care for their babies. Pampers is a part
of The Procter & Gamble Company and is the #1-selling diaper worldwide.
Every day, more than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers and pants designed to
provide protection and comfort for every stage of baby’s development. Visit
www.pampers.com to learn more about Pampers products, and find ideas and
information to help your baby get the most out of love, sleep and play.
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